Welcome to the

Products Lab

We help companies take their products and services forward. From hyper-growth startups to Government agencies, we ensure you build the right product, driven by and for your customers.

Core Services

Understanding users is key to driving product growth and retention. Taking qualitative research to something tangible we can design, test, build and ship is a key criteria for our success. Core processes & outcomes may include:

Product discovery
Feature feedback
Customer / user workshops
General customer exploration
Service & journey mapping
‘Task to be done’ discovery

Our collaborative workshops are facilitated to extract data and knowledge from users / customers. We also facilitate ‘internal workshops’, allowing product leaders to explore and define their product visions, strategy and tactics.

These workshops form a crucial exploration phase allowing us to move a product forward with hyper-contextualised insights and understanding.

Generally complete as a follow-on task from research / workshop phases, we build high-fidelity prototypes of software products. These are prototypes, designed to run natively on your web or mobile are a super efficient way to validate your products and ideas.

If a prototype is accepted (by users or stakeholders), it can then form a useful part of the product build documentation.

We work with some great UI and graphic designers that can help bring brands and style ideas to life. When it comes to the branding / graphic design behind a product, we offer a service to generate brand guidelines, component libraries (UI Design) and brand aligned graphics. These inclusive and robust libraries can then streamline any further work you wish to do with simple drag and drop functionality.

We have helped early stage projects raise money from VC’s, Research Centres and Angel Investors. Having seen many early stage projects in funding phases, we can assist in getting the correct product presented to the right audience. We generally help review pitch decks, narratives and polish the critical demo aspect of presentations. We are also happy to do introductions to VC’s or other funding avenues.

Writing well structured product documentation can be burdensome; but it is also a key factor of achieving product success. From Product requirements, user documentation, roadmap items, sprint planning, epics and user stories, we can help structure and write these ‘go to’ items. While we do offer this as a potential stand-alone service (PM role), we generally generate documentation as a bi-product of completing other services.

We have been fortunate to work with some of the world’s leading Enterprise products and also some really exciting start-ups. From a semi-state energy utility, to one of Europe’s fastest growing FinTechs; we cater to each client and project as required, ensuring customer success.

The Collective

Product Lead

Jonathan

With more than 10 years experience in Product Research, Design and Management, Jonathan loves to focus on exploring and defining the core problem domain. With a B.Eng, M.Sc and M.A., he has worked with hyper-growth startups as well as enterprise companies such as Block (Square), EML and Irelands semi-state, the ESB.

Technical Lead

Tianyi

Tianyi has worked with some of Europes leading startups for over 10 years as a full-stack developer and team lead (@ WebSummit & WayFlyer). Over the past two years, he has moved towards building PoC’s in the automation and efficiency space for Enterprise clients, where he has been leveraging the latest in LLM’s and data integrations.

Product Design

Mati

Mati brings over 12 years (+100 projects!) worth of experience to the table. Translating ideas into elegant prototypes is his superpower. With a Masters Degree in Arts and Business (M.A.), he has provided exceptional work for prominent companies such as Sony, Twitch.tv, and Origin, showcasing his ability to thrive in world class teams.

Web Development

Nathan

Nathan is a seasoned web developer with over 12 years of commercial experience. From startups to multinational corporations, his expertise has driven digital success across numerous sectors and geographies. With a proven track record of crafting innovative solutions, Nathan brings attention to detail to every project he undertakes.

Funding & Growth

Finn

Finn is an adviser in the startup and growth capital sectors. With a B.A. in Economics from Trinity College Dublin, where he acted as President of their Investors Society; he is now involved with several funds in Europe and the U.S., focusing largely on deal flow. Sector and geography agnostic, he is works on Angel to Series A stages.

Want To Join Us?

Get in Touch

We are always looking to work with talented and similarly driven folk with technical or product backgrounds. If that sounds like you, send an email with your CV to [email protected]

Our Work

"Working with an array of teams in numerous sectors has made us acutely aware of our guiding principle; understanding the customer is critical. We put your customer at the heart of everything we do..."

We believe in truly getting immersed with our clients and their customers – this is mission critical.

We believe in ‘getting it right’. Products are hard, it’s rare the perfect product is generated on a first try! But we endeavour to stick with our guiding principles of understanding the user and iterating on evidence based research with prototype testing and acceptance – until the job is done.

How We Price Our Work

We cater for short and long-term projects with companies big and small. As such we generally estimate our pricing on a per project basis after an exploratory meeting. For larger projects, we may conduct a stakeholder workshop to truly grasp your requirements and understand your product needs. As a guide, our projects may fall somewhere into these categories.

Feature Development

This generally covers work relating to feature-level research and design. For example, the extension of an existing product to satisfy a given customer persona. A sample project in this category is generally well defined and compressed. An example may include the following:

Existing product / feature analysis
Customer workshops and synthesis
User journey & story documentation
Feature proposal and documentation
High-fidelity prototype and validation
Testing, acceptance, documentation

Product Development

This service may be a new product offering or innovation project on behalf of a business unit. In these cases, we can either work autonomously or integrate within an existing team. This work might include the following:

Market and user analysis
Customer workshops and synthesis
Product documentation (PRD) and OKRs
Roadmap and delivery timelines (Epics)
Product specification, testing and prototype
Team integration & product build

Early Stage

As the name suggests, this is work generally offered to early stage teams. We will always find a way to balance your requirements with funding timelines or other resource constraints. We endeavour to put a helpful scope and streamline on the project to avoid ‘service creep’. An example from a previous client includes:

Let's Talk

We are always happy to have an initial exploratory chat and hear about what you’re working on and how we may be able to help… Face to face or online, we love to talk products!